Multifaceted Mass Media Campaign on the Warning Signs of Stroke
An Evidence-Based Practice
The Multifaceted Media Campaign on the Warning Signs of Stroke was designed to increase public awareness of the warning signs of stroke. Stroke outcomes decline with delays in seeking medical attention; by increasing public awareness the program aims to ensure timely access to emergency care. The 2-year mass media intervention consisted of a 30-second, black-and-white television advertisement giving the warning signs of stroke and a print advertisement based on the television advertisement. Awareness surveys were conducted in four different communities which received either high-level television advertising, low-level television advertising, print advertisements, or no media campaign.
Goal / Mission
The goal of this media campaign was to increase public knowledge of the warning signs of stroke.
Results / Accomplishments
Telephone surveys conducted among members of the general public before and after mass media campaigns in the control and test communities were used to determine the effectiveness of the campaigns. In communities exposed to television advertising, the ability to name the warning signs of stroke increased significantly (p's < 0.02). There was no significant change in the community receiving print advertising, and the control community had a significant decrease in knowledge (p < 0.001). Television advertising increased the knowledge of both men and women, and of people with less than a secondary school education, but not of individuals over age 65. Low-level television advertising was as successful as continuous, high-level television advertising.
About this Promising Practice
- Primary Contact
- Krista Orendorff
Heart and Stroke Foundation of Ontario
2300 Yonge Street, Suite 1300
Toronto, ON M4P 1E4
Health / Heart Disease & Stroke
Health / Prevention & Safety
- Heart and Stroke Foundation of Ontario
- Date of publication
- Aug 2003
- Date of implementation
- For more details
- Target Audience