Buckle Up, Stay Safe
An Evidence-Based Practice
Buckle Up, Stay Safe is a campaign to encourage senior drivers to wear safety belts. The incidence of automobile crashes per miles driven and related mortality rates increases for individuals over the age of 55. Safety belt use significantly reduces the extent of injuries, hospitalizations, and deaths. Prompting safety belt use with road signs is cost effective and demonstrates increases in safety belt use. This campaign uses signs with the slogan "Buckle up, Stay safe" and an image of a black cross within a white heart on a red background. The signs are placed under stop signs at the exit of senior center parking lots to encourage compliance.
Goal / Mission
The goal of this program is to increase safety belt use among senior drivers.
Results / Accomplishments
In an evaluation of the Buckle Up, Stay Safe program using a repeated baseline design, the installation of signs increased the safety belt usage by drivers exiting senior communities from baseline (68%), to post-installation of signs (94%), to 6-months following installation (80%). The program was evaluated again at a 4-year follow-up comparing six senior communities with seat belt signs to six matched control senior communities with no signs. Safety belt use was stable over the four years, and remained similar to the six-month follow-up. Significantly more drivers used safety belts at the experimental sites than the control sites with 80% of men and 81% of women using safety belts at the experimental sites, while only 53% of men and 55% of women used belts at the control sites (p = 0.006). Significantly more passengers left the experimental sites buckled than the control sites (79% vs. 59%, p = 0.03).
About this Promising Practice
- Primary Contact
- Daniel Cox
University of Virginia Health Systems
Charlottesville, VA 22908
Public Safety / Transportation Safety
Transportation / Personal Vehicle Travel
- Buckle Up, Stay Safe
- Journal of Applied Behavioral Analysis
- Date of publication
- Date of implementation
- For more details
- Target Audience