Motivating Drivers to Correctly Adjust Head Restraints
An Effective Practice
This program uses a face-to-face intervention to motivate drivers to correctly adjust their head restraints to reduce back and neck injuries. Research has shown that if all adjustable head restraints were adjusted to the proper height there would be a 28.3% reduction in whiplash injuries occurring in rear-end collisions. Through the program, traffic safety personnel educate patrons of the AirCare Centre, a vehicle emission testing facility. Drivers are given a card illustrating the correct positioning of headrests, warned about the dangers of improper positioning, and encouraged to adjust their head rest to the proper position. The face-to-face interaction with employees encourages drivers with incorrectly positioned head rests to make adjustments.
Goal / Mission
The goal of this program is to raise awareness of the proper position of car head rests, and to encourage drivers to adjust their head rest to the appropriate height.
Results / Accomplishments
This intervention was compared to a passive video presentation of the consequences of correct and incorrect head restraint, an interactive three-dimensional kinetic model showing the consequences of correct and incorrect head restraint, and a control group. The face-to-face intervention led to significantly more drivers adjusting their head restraints (28%) immediately after the intervention than the video presentation (13%), the kinetic model (11%) or the control group (12%).
About this Promising Practice
- Primary Contact
- Sylvia Fockle
Insurance Corporation of British Columbia
151 W. Esplanade
North Vancouver, BC V7M 3H9
Public Safety / Transportation Safety
Transportation / Personal Vehicle Travel
Health / Prevention & Safety
- Insurance Corporation of British Columbia, AirCare Centre
- Accident Analysis and Prevention
- Date of publication
- Nov 1998
- Date of implementation
- British Columbia, Canada
- For more details
- Target Audience