California Latino 5 a Day Program
An Evidence-Based Practice
The “California Latino 5 a Day Campaign” aims to increase the fruit and vegetable consumption among Spanish-speaking Latino adults and their families through the use of media and community-based interventions. The program uses various types of media as a medium to share information about eating healthy. It is facilitated by the California Department of Public Health and locally managed by regional agencies. The program reaches Latinos through the top-rated Spanish speaking radio stations, television, and community-based approaches, such as billboard advertisements placed at Latino festivals, farmers markets, and neighborhood grocery stores. Moreover, samples of healthy recipes from the cookbook called “Healthy Latino Recipes Made with Love” and educational brochures are distributed during the community events and flea markets. The program’s website provides useful information on healthy eating, tips on how to stay active, and resources on buying food through various food assistance programs.
Goal / Mission
The objective of the California 5 a Day Campaign is to increase fruit and vegetable consumption among Latinos through media and community involvement.
Results / Accomplishments
The intervention was implemented in Fresno, CA and 338 Latinos were surveyed to assess the effectiveness of the social marketing campaign. Riverside/San Bernardino served as comparison communities and 337 Latinos were surveyed. The exposed and unexposed groups were further divided into English and Spanish speaking categories according to which language they completed the surveys in. The program achieved their goals of spreading awareness, positively changing individual's intentions to eat more fruits and vegetables, and increasing consumption of fruits and vegetables in the Spanish-speaking intervention community. There was significant and positive success in changing awareness of the 5 a Day message within the total intervention of the exposed population (p < 0.01). At the beginning of the study only 30.6% of the intervention population had intentions of eating healthier foods, in contrast at the end of the study in the follow-up surveys the intervention group's intentions significantly increased to 45%. The exposed participants’ intentions to eat 5 or more servings of fruits and vegetables a day had significant and positive correlations within the total intervention (p < 0.01). Also, the Spanish-speaking Latinos in the intervention community experienced a significant increase from the baseline to follow up in the consumption of the number of vegetable servings (p < 0.01) and combined fruit and vegetable servings (p < 0.01). At the end of the four month study, the results modestly showed that community and language interaction positively influenced vegetable and fruit consumption in Spanish-speaking Latinos.
About this Promising Practice
- Primary Contact
- Ignacio Romero
- Health / Exercise, Nutrition, & Weight
- California Department of Public Health
- National Cancer Institute and the Centers for Disease Control and Prevention
- Date of publication
- Date of implementation
- For more details
- Target Audience
- Children, Adults, Families, Racial/Ethnic Minorities
- Additional Audience
- Submitted By
- Siranush Manukyan, Chloe Brisbane, Benjamin Penningroth - UC Berkeley School of Public Health