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NOTE: This program has been archived and the content and contacts are no longer being updated |
| Ranking |
Evidence-Based Practice |
| Description |
Coordinated by the U.S. Department of Health and Human Services’ Centers for Disease Control and Prevention, the VERB campaign sought to increase and maintain physical activity among 9-13 year-old youth. This national social marketing campaign ran from 2002-2006.
The VERB campaign combined paid advertising, marketing strategies, and partnership efforts to reach its target audience, while also working to target a secondary audience of parents and other adults that could influence children. In order to develop VERB campaign messages, staff members worked with youth ages 9 to 13 (tweens), thus making this a for-kids-by-kids campaign. After campaign messages were developed, they were presented to the target audience through youth friendly media channels such as Nickelodeon, Cartoon Network, and the Disney Channel.
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| Goal / Mission |
The mission of “VERB: It’s what you do” was to increase and maintain physical activity among youth aged 9 to 13 through a national social marketing campaign. |
| Results / Accomplishments |
The VERB campaign achieved 74% awareness among the nation’s 9 to 13 year-old youth, with 90% of those children demonstrating that they understood the messages. A significant positive relationship was found between weekly median sessions of free-time physical activity and the level of awareness of VERB, such that as awareness increased, so did levels of physical activity (p<0.05). |
| Categories |
Health / Exercise, Nutrition, & Weight
Health / Children's Health
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| Organization(s) |
Centers for Disease Control and Prevention |
| Date of Publication |
2005 |
| Date of Implementation |
2002 |
| Location |
Country: USA |
| Primary Contact |
Division of Adolescent and School Health
4770 Buford Hwy NE
MS K-29
Atlanta, GA 30341-3724
(800) 232-4636
cdcinfo@cdc.gov
http://www.cdc.gov/youthcampaign/index.htm
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| For more details |
http://www.cdc.gov/youthcampaign/research/ajpm.htm
http://pediatrics.aappublications.org/cgi/repri...
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| Target Audience |
Children, Teens, 9 to 13 year olds |
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