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| Ranking |
Evidence-Based Practice |
| Description |
The Border Binge-Drinking Reduction Program provides a process for changing the social and community norms associated with underage and binge drinking that has proven effective at reducing alcohol-related trauma caused by young American's binge drinking across the U.S.-Mexican border. The program is a binational effort to curb irresponsible drinking practices, employing environmental management techniques including (1) regular surveys of youths returning from a night of drinking with anonymous blood alcohol concentration (BAC) breath tests; (2) strong media advocacy, using information from the surveys to characterize the problem, mobilize the community to action, and reframe the issue from an accepted norm to a health and safety issue for the binational community; (3) formation of the Binational Policy Council, which recommends policy changes on both sides of the border and provides spokespeople for the media advocacy and community organizing components; (4) increased enforcement of existing laws and policies, such as ID checks at border crossings and in bars in Tijuana, Mexico; and (5) implementation of policies and practices that impact the environment where dangerous cross-border drinking occurs. |
| Goal / Mission |
The goal of this program is to reduce public health and safety problems related to U.S. teen & binge drinking in Mexico. |
| Results / Accomplishments |
Implementation of the Border Project in the San Diego-Tijuana border region began in 1997 and continues today. Significant project results were achieved by 1998 in the following outcome areas: number of arrests of Americans in Tijuana, Mexico, for alcohol-related violations; number of bars with a majority of American customers; number of nighttime alcohol-related crashes; number of youths crossing into Mexico to drink; and number of youths returning from Tijuana with high BACs (blood alcohol concentration). Specific outcomes include the following:
Analysis of 16- to 20-year-olds revealed a statistically significant negative relationship between the media coverage associated with the program and the ratio of "had been drinking" crashes to "had not been drinking" crashes, B = -.002, p < .04. This decline reflects a 45.3% reduction in the number of 16- to 20-year-old drivers who had been drinking and were involved in crashes (expressed as a multiple of drivers in the same age group who were not drinking and involved in crashes).
Using data collected between midnight and 4 a.m. from June 1997 to December 1999, analysis showed that the ratio of pedestrians with BACs of 0.08 declined by 29.0% during the survey, p = .004. During the same period, the number of underage drinking pedestrians declined by 39.8%, p = .001.
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| Categories |
Health / Substance Abuse
Health / Prevention & Safety
Public Safety / Crime & Crime Prevention
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| Organization(s) |
Institute for Public Stategies |
| Source |
SAMHSA's National Registry of Evidence-based Programs and Practices (NREPP) |
| Date of Publication |
Nov 2006 |
| Date of Implementation |
1997 |
| Location |
City: Tijuana, Mexico |
| Primary Contact |
James Baker, President/Program Developer
409 Camino del Rio South, Suite 305
San Diego, CA 92108
(619) 296-3355
jamesbaker@publicstrategies.org
http://www.publicstrategies.org/
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| For more details |
http://nrepp.samhsa.gov/ViewIntervention.aspx?i...
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| Target Audience |
Children, Teens |
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